Beyond Beauty

Launch Campaign for The all-new Arteon Shooting Brake and The new Arteon

The all-new Arteon Shooting Brake and The new Arteon Fastback are amazing cars; design pieces that hit people with their outstanding looks.

But there’s a lot more than meets the eye.

Beyond the dazzling beauty of their design are many technologic features and surprising qualities.

The all-new Arteon Shooting Brake and the new Arteon Fastback are Pretty... and so much more.

They are Beyond Beauty.

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Client: Volkswagen

Agency: DDB / Voltage

My role: art director, look and concept development, campaign execution