Beyond Beauty
Launch Campaign for The all-new Arteon Shooting Brake and The new Arteon
The all-new Arteon Shooting Brake and The new Arteon Fastback are amazing cars; design pieces that hit people with their outstanding looks.
But there’s a lot more than meets the eye.
Beyond the dazzling beauty of their design are many technologic features and surprising qualities.
The all-new Arteon Shooting Brake and the new Arteon Fastback are Pretty... and so much more.
They are Beyond Beauty.
Client: Volkswagen
Agency: DDB / Voltage
My role: art director, look and concept development, campaign execution