The Truth Wins

Turning the lottery numbers into an access code for independent journalism.

Even in countries with press censorship, one thing always makes the news: the national lotteries. For Reporters Without Borders (RSF) we hijacked the lottery numbers and turned them into an access code to unlock independent journalism on Twitter.

The website contains all the information about the campaign and encourages people to participate both through awareness on social media and by donating.

AWARDS: Cannes Lions, 1x Silver and 1x Bronze, 2022 // LIA, 2x Gold and 4x Silver, 2022 // Gerety, 1x Gold, 1x Silver and 1x. Bronze, 2022 //
NRW Medienpreis, 1. Platz (Entwicklungspolitisches Engagement), 2022

PRESS: Page-Online | New York Times | Forbes | Fast Company & others.

Client: Reporters Without Borders

Agency: DDB

My role: art director