The rules of success

Launch Campaign for The i5

The i5 is a symbol of new leadership, an integrating and empowering mindset that leaves the “higher and further” behind.

Our films are a collection of vignettes that combine an empowering mindset and technology. Moments of empowerment turn into product highlights through a series of seamless transitions. We portray all the car lines through a range of different colours and representative attitudes.

Client: BMW

Agency: Media.Monks

My role: art director, shooting supervision and campaign execution.