Supreme ease
Launch Campaign for The New BMW X5
The X5 and its drivers are both leaders in their field. They are confident, grounded and aware of their strengths, but with no need to show-off: they are where they want to be.
To convert this into photography, we defined a look of ‘supreme ease’ that hits the sweet spot of incidental moments and perfect product appearance.
Client: BMW
Agency: Media.Monks
My role: art direction, campaign execution