Perspectives Redefined

Launch Campaign for The all-electric ID.5 and ID.5 GTX

Say goodbye to old premium, it’s time for a new definition.
With the new all-electric ID.5 and ID.5 GTX, Volkswagen challenges old fashioned luxury conventions and offers a brand new perspective.
This is not about premium, it's about redefining it.

Product film:

The campaign was teased four days before the world premiere:

An integrated campaign where we partnered with Google to stay digital first and expand the concept across all assets: